BASED OFF OF OUR RESEARCH PRIMARILY USING YOUGOV - WE DISCOVERED THAT OUR GENRE OF FILM IS MOST LIKELY TO APPEAL TO THOSE AGED 22-36. WHILST PRODUCING OUR FILM WE TOOK INTO ACCOUNT OUR TARGET AUDIENCE AND THE EFFECT WE WANTED OUR OPENING SEQUENCE TO HAVE AND HOW TO ACHIEVE IT. WE THOUGHT CAREFULLY ABOUT LOCATION, SOUND AND EFFECTS IN ORDER TO APPEAL TO OUR TARGET AUDIENCE.