OUR CHOICE OF GENRE WAS PSYCHOLOGICAL THRILLER, LOOKING BACK AT OUR YOUGOV WORK WHEN RESEARCHING TARGET AUDIENCE; OUR TARGET AUDIENCE WAS MALES AND FEMALES AGED 22-36. THIS IS A POPULAR GENRE FOR THAT AGE RANGE AS A YOUNGER AUDIENCE MAY NOT UNDERSTAND THE PSYCHOLOGICAL ASPECT OF THE FILM. THIS IS A POPULAR GENRE FOR THRILL-SEEKERS OR PEOPLE WHO ENJOYING BEING SCARED, WHO ARE USUALLY AROUND 40 AND UNDER. WE USED URBAN LOCATIONS AS WELL AS THE PROTAGONISTS HOME. THE URBAN LOCATIONS SET THE SCENE PERFECTLY FOR A PSYCHOLOGICAL THRILLER; THIS APPEALED TO OUR TARGET AUDIENCE AS THE LOCATIONS ARE NOT TOO EXTRAVAGANT TO NOT BE REALISTIC, BUT THEY'RE STILL EERIE AND CREATE A TENSE ATMOSPHERE. OUR PROTAGONIST IS OF A YOUNGER AGE AND THEREFORE MORE SUITABLE FOR OUR AUDIENCE AS THEY MAY BE ABLE TO IDENTIFY THEMSELVES WITH ASPECTS OF HER LIFE - MAKING THEM FEEL MORE INVOLVED AND ENGAGED. FOR EXAMPLE, IF WE HAD A PROTAGONIST OVER THE AGE OF 50; IT MAY NOT BE AS CAPTIVATING TOWARDS OUR TARGET AUDIENCE OF 22-36 YEARS OF AGE. THE USE OF SOUND IN OUR OPENING SEQUENCE PLAYED A BIT PART IN ENTICING THE AUDIENCE. THE DRONE CREATES AN AIR OF SUSPENSE WHILST CONSTANTLY BUILDING UP TENSION; THIS IS A VERY COMMON FEATURE OF FILMS OF OUR GENRE. WE USED A MIX OF DIEGETIC AND NON DIEGETIC SOUND IN ORDER TO BUILD A SENSE OF APPREHENSION, WHILST ALSO ENHANCING THE REALISM OF THE OPENING SEQUENCE. WE LAYERED SOUND EFFECTIVELY IN ORDER TO MAKE SURE THERE WAS NO DULL MOMENT.

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OUR PROMOTIONAL TOOLS

THROUGHOUT THE FILMING AND EDITING PROCESS - WE DECIDED TO CREATE THIS WIX WEBSITE. ON THIS WEBSITE OUR AUDIENCE CAN FIND A NUMBER OF THINGS INCLUDING A SMALL SYNOPSIS OF THE FILM, THE POSTER FOR THE FILM, INFORMATION ABOUT THE FILM REGARDING THE WRITER, DIRECTOR, CAST AND PRODUCER. WE INCLUDED THIS INFORMATION AS THIS IS WHAT MANY INDEPENDENT FILM COMPANIES INCLUDE ON THEIR PAGES. AS THIS PAGE IS ALSO FOR OUR DISTRIBUTION COMPANY '22VISUALS', WE MADE MOCK FILMS THAT WOULD HAVE BEEN PRODUCED BY THEM ASWELL, TO MAKE IT SEEM MORE PROFESSIONAL AND SOPHISTICATED. WE ALSO CREATED A TWITTER ACCOUNT AS OUR TARGET AUDIENCE ARE VERY INVOLVED WITH SOCIAL MEDIA, SO WE THOUGHT THIS WOULD BE A GREAT WAY TO INTERACT WITH OUR AUDIENCE ALL ACROSS THE NATION. HERE WE POSTED A COUPLE OF THINGS TO DOCUMENT OUR FILMING PROCESS.

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TYPE OF RELEASE

OUR FIRST RELEASE WAS A THEATRICAL RELEASE, A PREVIEW AT 'THE SCREEN ON THE GREEN' IN ISLINGTON. THIS PREVIEW WAS EXCLUSIVELY AIMED AT STUDENTS AGED 16-18. AS PEOPLE OF THIS AGE WERE NOT OUR PRIMARY TARGET AUDIENCE WE WERE INTERESTED TO FIND OUR THEIR THOUGHTS AND RECEIVE FEEDBACK ON OUR OPENING SEQUENCE AS WHOLE.

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